Lumibricks is redefining what building blocks can mean to people of all ages. In a world full of traditional block brands, Lumibricks stands apart by introducing something new, emotional, and beautifully imaginative. Instead of simply providing pieces to build structures, the company infuses every set with a sense of warmth, creativity, and light—literally and figuratively. Lumibricks believes that building blocks are more than a hobby. They are a way to express love, spark emotions, and transform simple ideas into meaningful moments.

A Spark That Became a Brand

The story of Lumibricks began with a simple but powerful question: What if building blocks could light up? That idea was the spark that ignited a completely new approach to creative building. If blocks could glow, they would feel more alive. They would transform from static pieces into expressive elements that carry emotion. This concept pushed the brand to explore a unique path that blends technology, art, and imagination into a single experience.

From this starting point, Lumibricks began developing building sets that do more than take shape. They shine. They illuminate the room, enhance the atmosphere, and allow builders to see their creations in a whole new dimension. What used to be a daytime activity becomes something magical as night falls. It is a transformation that turns creativity into a multi-sensory experience—one that inspires both the mind and the heart.

Built for Dreamers, Makers, and Storytellers

One of the most unique aspects of Lumibricks is its diverse and passionate community. The brand’s users come from different backgrounds, ages, and interests, yet they share a common thread: the love of building and the excitement of creating something meaningful. Among them are dreamers who imagine worlds beyond reality, makers who enjoy hands-on crafting, and storytellers who use blocks to bring emotions, memories, and ideas to life.

Whether someone is young, curious, and exploring building for the first time, or an adult rediscovering creativity through a calming hobby, Lumibricks offers a space for everyone. Each set becomes a medium for self-expression, allowing builders to communicate feelings and ideas through illuminated designs. These are not just simple constructions. They are personal stories captured in glowing form.

A Co-Creation Experience

At Lumibricks, creativity is not a one-way process. The brand views every building set as a collaboration between the company and its community. They listen closely to user feedback, respond to requests, and create products that reflect the desires, dreams, and ideas of the people who love building. This co-creation philosophy ensures that every new release feels personal, thoughtful, and crafted with genuine care.

The company continually evolves based on the voices of its community. Each builder contributes to Lumibricks’ journey, shaping not just the designs but also the broader creative direction of the brand. This shared vision is what makes Lumibricks more than a company—it is a collective space where creativity grows and shines.

Delight Day and Night

Lumibricks embraces the idea that creativity should bring joy at every moment of the day. Their motto, Delight Day and Night, reflects the unique experience that illuminated building blocks offer. During the day, builders enjoy the hands-on process of crafting details, choosing colors, and shaping their ideas. But at night, the creations come to life in a new way. The lights turn on, the structures glow, and the atmosphere transforms into something peaceful, beautiful, and inspiring.

This day-to-night experience is at the heart of Lumibricks. It bridges play, art, and emotional connection. What begins as a fun activity becomes a luminous reminder of imagination and effort, shining softly in the dark.

Transition from FUNWHOLE to LUMIBRICKS

The brand is also undergoing an exciting evolution. FUNWHOLE, the company many fans already know and love, is transitioning into its new identity: LUMIBRICKS. This change represents more passion, more creativity, and an even clearer focus on what makes the brand special. The new name captures the essence of what Lumibricks stands for—building blocks that illuminate not just spaces but also the emotions behind every creation.

During this transition phase, both names will still be recognized across products, packaging, and communication channels to ensure a smooth and familiar experience for all customers. The heart of the brand remains the same, but its identity is shining brighter than ever.

Lighting Up the World Through Creativity

At its core, Lumibricks is about bringing light into people’s lives. Every glowing block, every carefully designed set, and every shared creation reflects the passion of builders around the world. Lumibricks believes that creativity should not just be seen; it should be felt. With every illuminated design, the brand invites people to build memories, express emotions, and enjoy the beauty of imagination.

With Lumibricks, your passion doesn’t just take shape—it lights up the world.